A practical brand identity checklist for new businesses
A logo is only one part of a brand. Use this checklist to make sure your identity is complete and consistent from day one.
Define positioning first
Write down who you serve, what you offer and why you are different. Every visual decision should support this.
Build the core visual kit
You need a logo in several formats, a colour palette, a typography system and an imagery style that work together.
Document it in guidelines
Brand guidelines keep your website, social posts, print and signage consistent, even when different people create them.
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